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What is IBRIC conference?

Kenyatta University has been in the forefront in providing solutions to social, economic and environmental problems to society through collaborative research. This is in tandem with the university mission which is to provide quality education and training, through knowledge generation, research, innovation, creativity and community service. Creative and critical inquiry and dissemination of research findings that inform policy decisions is paramount to the university.

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What is IBRIC conference?

What is IBRIC conference?

The 6th International Business Research and Industrial Conference (IBRIC 2024) serves as a platform for researchers, industry experts, and policymakers to exchange ideas and discuss new developments that drive sustainable economic, social, and environmental progress. Centered around the theme "Business Intelligence and Innovations for Sustainable Development," this year’s conference will facilitate knowledge-sharing, research collaborations, and policy discussions that contribute to global sustainability goals.

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What is IBRIC conference?

Who’s Speaking

Highly configurable block with optional auditoriums and threads.

Hon. Rebecca Miano, EGH Cabinet SecretaryMinistry of Investments, Trade and Industry

Hon. Miano has served in the same capacity in the Ministry of East African Community, Arid and Semi-Arid Lands (ASALs) & Regional Development. In her previous docket, she served in the EAC Council of Ministers and was also an Ex-Officio Member of the East African Legislative Assembly (EALA).

She was the Managing Director & CEO of Kenya Electricity Generating Company PLC (KenGen) — and the first woman in the organisation’s history—to lead an electricity generating company in the eastern Africa region. She held this prestigious position for 5 years.

Hon. Rebecca Miano, EGH Cabinet SecretaryMinistry of Investments, Trade and Industry

Hon. Miano has served in the same capacity in the Ministry of East African Community, Arid and Semi-Arid Lands (ASALs) & Regional Development. In her previous docket, she served in the EAC Council of Ministers and was also an Ex-Officio Member of the East African Legislative Assembly (EALA).

She was the Managing Director & CEO of Kenya Electricity Generating Company PLC (KenGen) — and the first woman in the organisation’s history—to lead an electricity generating company in the eastern Africa region. She held this prestigious position for 5 years.

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Mussie Delelegn (PhD)Head of Productive Capacities and Sustainable Development Branch of UNCTAD’s Division for Africa, LDCs and Special Programmes.

He is the Head of Productive Capacities and Sustainable Development Branch of UNCTAD’s Division for Africa, LDCs and Special Programmes. He has has over 30 years’ experience on trade and development-related issues and is currently responsible for analytical, technical, and normative work of UNCTAD in support of developing countries in fostering productive capacities and structural economic transformation for achieving sustainable growth and development.
Over the years, he has also led the conceptualization, development, and implementation of various country-specific and regional projects, including the design and application of UNCTAD’s Productive Capacities Index (PCI), National Productive Capacities Gap Assessments (NPCGAs) and Holistic Productive Capacities Development Programmes in several developing countries, including Kenya. His work on development governance and resource economics at UNCTAD has led to the establishment of Regional Centers of Excellence (RCEs) in Africa and Asia. Dr. Delelegn’s research areas include productive capacities building, structural economic transformation, marginalization, and anti-development bias of ethnic polarization in sub-Saharan Africa, private sector development, and understanding drivers of growth and development. He has published extensively on these topics, including, authoring the book “Africa-China partnership: A holistic analysis”, recently published by Routledge.

Mussie Delelegn (PhD)Head of Productive Capacities and Sustainable Development Branch of UNCTAD’s Division for Africa, LDCs and Special Programmes.

He is the Head of Productive Capacities and Sustainable Development Branch of UNCTAD’s Division for Africa, LDCs and Special Programmes. He has has over 30 years’ experience on trade and development-related issues and is currently responsible for analytical, technical, and normative work of UNCTAD in support of developing countries in fostering productive capacities and structural economic transformation for achieving sustainable growth and development.
Over the years, he has also led the conceptualization, development, and implementation of various country-specific and regional projects, including the design and application of UNCTAD’s Productive Capacities Index (PCI), National Productive Capacities Gap Assessments (NPCGAs) and Holistic Productive Capacities Development Programmes in several developing countries, including Kenya. His work on development governance and resource economics at UNCTAD has led to the establishment of Regional Centers of Excellence (RCEs) in Africa and Asia. Dr. Delelegn’s research areas include productive capacities building, structural economic transformation, marginalization, and anti-development bias of ethnic polarization in sub-Saharan Africa, private sector development, and understanding drivers of growth and development. He has published extensively on these topics, including, authoring the book “Africa-China partnership: A holistic analysis”, recently published by Routledge.

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Professor Simon N. Gicharu, CBSDistinguished academician and leader in the field of education and sustainable development.

Professor Simon Gicharu is a distinguished academician and leader in the field of education and sustainable development. With a career spanning several decades, he has made significant contributions to academia, institution building, and policy development.

He holds advanced degrees in education and his academic journey has equipped him with the knowledge and expertise necessary to spearhead innovative educational initiatives. He has won various awards and honorable national and international mentions.

Prof. Gicharu is the chairman and founder of Mt. Kenya University. Currently he is the chairman, Kenya Institute of Curriculum Development. He is an entrepreneur having established various business enterprises within the East African Region

Professor Simon N. Gicharu, CBSDistinguished academician and leader in the field of education and sustainable development.

Professor Simon Gicharu is a distinguished academician and leader in the field of education and sustainable development. With a career spanning several decades, he has made significant contributions to academia, institution building, and policy development.

He holds advanced degrees in education and his academic journey has equipped him with the knowledge and expertise necessary to spearhead innovative educational initiatives. He has won various awards and honorable national and international mentions.

Prof. Gicharu is the chairman and founder of Mt. Kenya University. Currently he is the chairman, Kenya Institute of Curriculum Development. He is an entrepreneur having established various business enterprises within the East African Region

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Professor Pat ObiProfessor of Finance at Purdue University Northwest, USA.

Pat Obi is a tenured Professor of Finance at Purdue University Northwest, USA. His official academic title is White Lodging Professor of Finance, an endowed professorship received in 2014. Purdue University Northwest is the second largest of five campuses of Purdue University, a public university in the U.S. State of Indiana. Obi teaches Corporate Finance, Derivatives, Financial Markets, and Business Analytics. With professional engagements in more than five dozen countries, he is the author of several scholarly articles and finance books. At Purdue Northwest, he is the recipient of several awards, including Teacher of the Year, Outstanding Scholar, Distinguished Faculty Lecturer, Teaching Incentive, and Lionhearted Leader. Similar honors have come from international academies, including Academy of Finance, Global Conference on Business & Finance, Academy of African Business and Development, and Global Business and Technology Association. Obi is ACUE certified in effective college instruction. Obi has an active YouTube educational channel featuring videos in finance, statistics, and financial econometrics. In addition to his regular responsibilities at Purdue, he serves as a visiting professor in nine overseas universities.

Professor Pat ObiProfessor of Finance at Purdue University Northwest, USA.

Pat Obi is a tenured Professor of Finance at Purdue University Northwest, USA. His official academic title is White Lodging Professor of Finance, an endowed professorship received in 2014. Purdue University Northwest is the second largest of five campuses of Purdue University, a public university in the U.S. State of Indiana. Obi teaches Corporate Finance, Derivatives, Financial Markets, and Business Analytics. With professional engagements in more than five dozen countries, he is the author of several scholarly articles and finance books. At Purdue Northwest, he is the recipient of several awards, including Teacher of the Year, Outstanding Scholar, Distinguished Faculty Lecturer, Teaching Incentive, and Lionhearted Leader. Similar honors have come from international academies, including Academy of Finance, Global Conference on Business & Finance, Academy of African Business and Development, and Global Business and Technology Association. Obi is ACUE certified in effective college instruction. Obi has an active YouTube educational channel featuring videos in finance, statistics, and financial econometrics. In addition to his regular responsibilities at Purdue, he serves as a visiting professor in nine overseas universities.

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Fr. Francis Sebastian CMI assistant professor and the assistant Director, Rajagiri Business School.

Fr Francis Sebastian is an assistant professor and the assistant Director, Rajagiri Business School. He has served in various capacities as coordinator and administrator. He holds PhD in Marketing, an MBA and various Bachelor degrees.

He has several publications, presented at conferences and engaged in consultancies.

Fr. Francis Sebastian CMI assistant professor and the assistant Director, Rajagiri Business School.

Fr Francis Sebastian is an assistant professor and the assistant Director, Rajagiri Business School. He has served in various capacities as coordinator and administrator. He holds PhD in Marketing, an MBA and various Bachelor degrees.

He has several publications, presented at conferences and engaged in consultancies.

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Elaine RossiterHuman resources practitioner

Elaine is an experienced and successful HR professional with over 25 years of practical expertise in human resource management and over 14 years lecturing experience in a variety of HRM subjects at undergraduate and postgraduate level.

She has demonstrated success in wide-ranging human resource management including all stages of recruitment and selection, improving performance management contributing to improved organisational performance, supporting organisation development, implementing HR policies, and counselling employees. She has partnered with all levels of management up to and including Vice-President.

In addition, she has extensive experience of teaching with the ability to teach across a wide range of topics and levels and to deliver high quality teaching as well as proven success in assessment, monitoring and evaluation of students work. She has broad experience in programme development and delivery of many programmes as well as experience in academic administration. She has extensive experience in supervising post-graduate Dissertation Students. Elaine also manages the work-placement programme for third year students in HR which requires her to interact effectively with students, colleagues and external stakeholders and helps foster and develop external links and partnerships within business and industry to facilitate work placements for all students

Having come from a practitioner’s background her focus has been on imparting her practical experience to students as well as adapting her teaching methods to focus on methods/approaches to not only teach but to engage students

Chartered CIPD member.

Elaine RossiterHuman resources practitioner

Elaine is an experienced and successful HR professional with over 25 years of practical expertise in human resource management and over 14 years lecturing experience in a variety of HRM subjects at undergraduate and postgraduate level.

She has demonstrated success in wide-ranging human resource management including all stages of recruitment and selection, improving performance management contributing to improved organisational performance, supporting organisation development, implementing HR policies, and counselling employees. She has partnered with all levels of management up to and including Vice-President.

In addition, she has extensive experience of teaching with the ability to teach across a wide range of topics and levels and to deliver high quality teaching as well as proven success in assessment, monitoring and evaluation of students work. She has broad experience in programme development and delivery of many programmes as well as experience in academic administration. She has extensive experience in supervising post-graduate Dissertation Students. Elaine also manages the work-placement programme for third year students in HR which requires her to interact effectively with students, colleagues and external stakeholders and helps foster and develop external links and partnerships within business and industry to facilitate work placements for all students

Having come from a practitioner’s background her focus has been on imparting her practical experience to students as well as adapting her teaching methods to focus on methods/approaches to not only teach but to engage students

Chartered CIPD member.

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Dr Peter TheuriThe Chairman of the Department of Accounting and Finance in the Willie A. Deese College of Business and Economics at North Carolina Agricultural and Technical State University in the United States.

Dr. Peter Theuri is currently the Chairman of the Department of Accounting and Finance in the Willie A. Deese College of Business and Economics at North Carolina Agricultural and Technical State University in the United States. Dr. Theuri has been at A&T University for seven years and prior to that he was a full professor of accounting and the Chairman of the Department of Accounting, Finance and Business Law at Northern Kentucky University. He has been in academia for over 35 years. Dr. Theuri has authored more than 20 research manuscripts in reputable accounting and business journals. His passion is in teaching financial accounting at both the undergraduate and graduate levels. Over his academic career, he has received numerous teaching and research excellence awards. His undergraduate degree was earned from Oakwood University in Alabama, his MBA degree was from the University of Central Oklahoma, and the doctorate in accounting degree was earned from Mississippi State University. He is also a Certified Public Accountant.

Dr Peter TheuriThe Chairman of the Department of Accounting and Finance in the Willie A. Deese College of Business and Economics at North Carolina Agricultural and Technical State University in the United States.

Dr. Peter Theuri is currently the Chairman of the Department of Accounting and Finance in the Willie A. Deese College of Business and Economics at North Carolina Agricultural and Technical State University in the United States. Dr. Theuri has been at A&T University for seven years and prior to that he was a full professor of accounting and the Chairman of the Department of Accounting, Finance and Business Law at Northern Kentucky University. He has been in academia for over 35 years. Dr. Theuri has authored more than 20 research manuscripts in reputable accounting and business journals. His passion is in teaching financial accounting at both the undergraduate and graduate levels. Over his academic career, he has received numerous teaching and research excellence awards. His undergraduate degree was earned from Oakwood University in Alabama, his MBA degree was from the University of Central Oklahoma, and the doctorate in accounting degree was earned from Mississippi State University. He is also a Certified Public Accountant.

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Margaret MutheuGlobal impact advocate for youth and women in Africa.

Margaret is an global impact advocate for youth and women in Africa. She has an IT background and over 15 years of diverse work experience across government, non-profit management, private sector engagement, entrepreneurship, and entrepreneurship ecosystem development. A passionate advocate for youth and women’s economic empowerment with track record in leading initiatives, designing and developing programs, partnerships management, fostering entrepreneurship ecosystems, and empowering African businesses to thrive globally. I have previously worked and consulted for local and global organizations like WEConnect International, 1Million Startups, GIZ, International Trade Centre, World Bank Group, UPS Foundation, Moody’s Foundation, FCDO just to mention a few. She is a fellow of the prestigious Launch & Grow program by Santander, Women in Africa and Babson Executive college and fellow&winner of the FEBA/Enpact program by GIZ. She is currently the CEO of Elevate SMEs, a business support organization for youth and women SMEs.

Margaret MutheuGlobal impact advocate for youth and women in Africa.

Margaret is an global impact advocate for youth and women in Africa. She has an IT background and over 15 years of diverse work experience across government, non-profit management, private sector engagement, entrepreneurship, and entrepreneurship ecosystem development. A passionate advocate for youth and women’s economic empowerment with track record in leading initiatives, designing and developing programs, partnerships management, fostering entrepreneurship ecosystems, and empowering African businesses to thrive globally. I have previously worked and consulted for local and global organizations like WEConnect International, 1Million Startups, GIZ, International Trade Centre, World Bank Group, UPS Foundation, Moody’s Foundation, FCDO just to mention a few. She is a fellow of the prestigious Launch & Grow program by Santander, Women in Africa and Babson Executive college and fellow&winner of the FEBA/Enpact program by GIZ. She is currently the CEO of Elevate SMEs, a business support organization for youth and women SMEs.

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Dr. Chimwemwe Chipeta, PhDProfessor of Finance & Director: Wits Fintech Hub

Chimwemwe is a Full Professor of Corporate Finance, Head of the Finance Division, and Director of the Wits Fintech Hub at the University of the Witwatersrand. He holds a PhD in Financial Management Sciences from the University of Pretoria and has 15 years of teaching and research experience in corporate finance and investments.

Previously, he served as the Bank of Zambia Chair in Banking and Finance at Mulungushi University and later as a Visiting Scholar at the J. Mack Robinson College of Business at Georgia State University in the US. His research interests mainly focus on corporate finance, financial innovations (Fintech), and investments.

Chimwemwe is NRF-rated (C2) and has published numerous papers in the field of finance and investments in high-impact journals such as Finance Research Letters, Emerging Markets Review, Journal of International Financial Markets, Institutions and Money, Research in International Business and Finance, and Investment Analysts Journal.

He is the recipient of several awards, including the Research Excellence Award, and has received several externally funded grants. Chimwemwe has presented his research findings at numerous national and international conferences. Within the school, he has held leadership roles, including Research Coordinator and Chair of the SEBS Finance and Research Committees. He was the lead organizer and host of the SEBS Annual Postgraduate Conference. Chimwemwe has several years of practical experience in areas relating to degree program development, executive education, business plan development, and digital asset investments.

Dr. Chimwemwe Chipeta, PhDProfessor of Finance & Director: Wits Fintech Hub

Chimwemwe is a Full Professor of Corporate Finance, Head of the Finance Division, and Director of the Wits Fintech Hub at the University of the Witwatersrand. He holds a PhD in Financial Management Sciences from the University of Pretoria and has 15 years of teaching and research experience in corporate finance and investments.

Previously, he served as the Bank of Zambia Chair in Banking and Finance at Mulungushi University and later as a Visiting Scholar at the J. Mack Robinson College of Business at Georgia State University in the US. His research interests mainly focus on corporate finance, financial innovations (Fintech), and investments.

Chimwemwe is NRF-rated (C2) and has published numerous papers in the field of finance and investments in high-impact journals such as Finance Research Letters, Emerging Markets Review, Journal of International Financial Markets, Institutions and Money, Research in International Business and Finance, and Investment Analysts Journal.

He is the recipient of several awards, including the Research Excellence Award, and has received several externally funded grants. Chimwemwe has presented his research findings at numerous national and international conferences. Within the school, he has held leadership roles, including Research Coordinator and Chair of the SEBS Finance and Research Committees. He was the lead organizer and host of the SEBS Annual Postgraduate Conference. Chimwemwe has several years of practical experience in areas relating to degree program development, executive education, business plan development, and digital asset investments.

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Dr. Michael MuchiriAssociate Professor in the Department of Management, College of Business, Alfaisal University.

Dr Michael Muchiri is an Associate Professor in the Department of Management, College of Business, Alfaisal University.

He holds a PhD in Management from the University of New England, Australia. His PhD dissertation focused on transformational leader behaviors, social processes of leadership, and substitutes for leadership as predictors of employee commitment, efficacy, citizenship behaviors and performance outcomes within Australian local councils.

Michael also holds a Master of Science degree specializing in Industrial and Organizational Psychology (awarded cum laude).

His primary research interests focus on positive forms of organizational leadership, employee thriving at work, workplace safety and employee well-being. His research has been published in internationally recognized outlets.

Michael also has several book chapters published by internationally recognized outlets including by the American Psychological Association (US) and Edward Elgar Publishing (UK).

Michael’s research has been presented at the Academy of Management Annual Meetings (US), Australian Psychological Society’s Industrial and Organizational Psychology Conferences, British Academy of Management Conferences, and Australasian Business Ethics Network.

In 2012, 2014 and 2016, Michael was awarded Top Reviewer by the Academy of Management Annual Meeting, US.

Michael is on the Editorial Board for Leadership & Organization Development Journal (Scimago Q1).

Michael has also received substantial research funds, including funding from the City of Melbourne Council (Victoria, Australia), Small Business Victoria (Victoria, Australia), and the Department of Local Government, Planning, Sports and Recreation (Queensland, Australia).

Further, Michael has supervised to completion several PhD students in the field of Organizational Leadership, Organizational Behavior, Management, and Human Resource Management.

Prior to joining Alfaisal University, Michael held continuing academic positions at RMIT University (Australia) and CQ University (Australia), and was a Visiting Researcher at the University of Queensland (Australia). At RMIT University, Michael was the Inaugural Program Manager for the Master of Human Resource Management, and was an Assessor for the Australian Research Council

Dr. Michael MuchiriAssociate Professor in the Department of Management, College of Business, Alfaisal University.

Dr Michael Muchiri is an Associate Professor in the Department of Management, College of Business, Alfaisal University.

He holds a PhD in Management from the University of New England, Australia. His PhD dissertation focused on transformational leader behaviors, social processes of leadership, and substitutes for leadership as predictors of employee commitment, efficacy, citizenship behaviors and performance outcomes within Australian local councils.

Michael also holds a Master of Science degree specializing in Industrial and Organizational Psychology (awarded cum laude).

His primary research interests focus on positive forms of organizational leadership, employee thriving at work, workplace safety and employee well-being. His research has been published in internationally recognized outlets.

Michael also has several book chapters published by internationally recognized outlets including by the American Psychological Association (US) and Edward Elgar Publishing (UK).

Michael’s research has been presented at the Academy of Management Annual Meetings (US), Australian Psychological Society’s Industrial and Organizational Psychology Conferences, British Academy of Management Conferences, and Australasian Business Ethics Network.

In 2012, 2014 and 2016, Michael was awarded Top Reviewer by the Academy of Management Annual Meeting, US.

Michael is on the Editorial Board for Leadership & Organization Development Journal (Scimago Q1).

Michael has also received substantial research funds, including funding from the City of Melbourne Council (Victoria, Australia), Small Business Victoria (Victoria, Australia), and the Department of Local Government, Planning, Sports and Recreation (Queensland, Australia).

Further, Michael has supervised to completion several PhD students in the field of Organizational Leadership, Organizational Behavior, Management, and Human Resource Management.

Prior to joining Alfaisal University, Michael held continuing academic positions at RMIT University (Australia) and CQ University (Australia), and was a Visiting Researcher at the University of Queensland (Australia). At RMIT University, Michael was the Inaugural Program Manager for the Master of Human Resource Management, and was an Assessor for the Australian Research Council

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Richard ObigaSenior Programme Officer working at the National Social Protection Secretariat under the State Department for Social Protection and Senior Citizen Affairs in the Ministry of Labour and Social Protection in Kenya actively engaged in the area of formulation, development and review of Social Protection policies, strategies and frameworks.

Richard Obiga is currently a Senior Programme Officer working at the National Social Protection Secretariat under the State Department for Social Protection and Senior Citizen Affairs in the Ministry of Labour and Social Protection in Kenya actively engaged in the area of formulation, development and review of Social Protection policies, strategies and frameworks. Also involved in and programme design and development. Richard has been in the public service for the last 13 years. He has participated in the development of a number of key Social Protection documents at both country and international levels in addition to participating in various national, regional and global forums on Social Protection. Has a keen interest on Sustainable Social Protection financing and Siocial Protection and in the context of climate change and sustainable development and Siocial Protection in the context of Climate Change and sustainable development.

Richard ObigaSenior Programme Officer working at the National Social Protection Secretariat under the State Department for Social Protection and Senior Citizen Affairs in the Ministry of Labour and Social Protection in Kenya actively engaged in the area of formulation, development and review of Social Protection policies, strategies and frameworks.

Richard Obiga is currently a Senior Programme Officer working at the National Social Protection Secretariat under the State Department for Social Protection and Senior Citizen Affairs in the Ministry of Labour and Social Protection in Kenya actively engaged in the area of formulation, development and review of Social Protection policies, strategies and frameworks. Also involved in and programme design and development. Richard has been in the public service for the last 13 years. He has participated in the development of a number of key Social Protection documents at both country and international levels in addition to participating in various national, regional and global forums on Social Protection. Has a keen interest on Sustainable Social Protection financing and Siocial Protection and in the context of climate change and sustainable development and Siocial Protection in the context of Climate Change and sustainable development.

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Brian WesaalaFounder & CEO, The Football Foundation for Africa (FFA)

Brian Wesaala is a seasoned IT professional with over ten years of experience. He holds a BSc. in Computer Science from the University of Nairobi (Kenya) and a Postgraduate Diploma in Technology Management from the Open University (United Kingdom), where he focused on innovation and project management. He holds a professional master’s degree in Football Business from the Football Business Academy. Mr Wesaala is also a trained accountant (ACCA) from Strathmore University. In 2022, he completed the Advanced Entrepreneurship Programme at the Institute of Small Businesses Initiative at Strathmore Business School.

Mr Wesaala worked with various international organisations, including the World Organisation of the Scout Movement, the World Meteorological Organisation and the United Nations in Geneva, Switzerland. In 2018, he set up The Football Foundation for Africa to help create a sustainable business model for the future of African football. A passionate follower of the game, he possesses a deep understanding of the global football industry and is keen to see the sport improve the livelihoods of African youths. Mr Wesaala is an accomplished speaker and has been featured in various local and foreign media.

The Football Foundation for Africa is an internationally recognised social enterprise that seeks to drive investment in grassroots development in Africa, aiming to improve the quality of opportunities in the sports industry. FFA also seeks to protect the foundations of African football, namely youth, talent and passion, by promoting better governance of the beautiful game at all levels. In 2019, FFA won the Football Heroes Award (for Social Responsibility), organised by the International Football Development Association in collaboration with Global Leader in Sport.

Mr Wesaala also convenes the Africa Football Business Summit, a platform that seeks to establish a pan-African agenda for football enterprise development on the content. Now in its third edition, the event gathers industry stakeholders from governments, national federations and associations, leagues, clubs, academies, the private sector, local and international development agencies, etc. The Summit aims to forge conversations, create networks and mobilise investment to transform the beautiful game on the continent.

Brian WesaalaFounder & CEO, The Football Foundation for Africa (FFA)

Brian Wesaala is a seasoned IT professional with over ten years of experience. He holds a BSc. in Computer Science from the University of Nairobi (Kenya) and a Postgraduate Diploma in Technology Management from the Open University (United Kingdom), where he focused on innovation and project management. He holds a professional master’s degree in Football Business from the Football Business Academy. Mr Wesaala is also a trained accountant (ACCA) from Strathmore University. In 2022, he completed the Advanced Entrepreneurship Programme at the Institute of Small Businesses Initiative at Strathmore Business School.

Mr Wesaala worked with various international organisations, including the World Organisation of the Scout Movement, the World Meteorological Organisation and the United Nations in Geneva, Switzerland. In 2018, he set up The Football Foundation for Africa to help create a sustainable business model for the future of African football. A passionate follower of the game, he possesses a deep understanding of the global football industry and is keen to see the sport improve the livelihoods of African youths. Mr Wesaala is an accomplished speaker and has been featured in various local and foreign media.

The Football Foundation for Africa is an internationally recognised social enterprise that seeks to drive investment in grassroots development in Africa, aiming to improve the quality of opportunities in the sports industry. FFA also seeks to protect the foundations of African football, namely youth, talent and passion, by promoting better governance of the beautiful game at all levels. In 2019, FFA won the Football Heroes Award (for Social Responsibility), organised by the International Football Development Association in collaboration with Global Leader in Sport.

Mr Wesaala also convenes the Africa Football Business Summit, a platform that seeks to establish a pan-African agenda for football enterprise development on the content. Now in its third edition, the event gathers industry stakeholders from governments, national federations and associations, leagues, clubs, academies, the private sector, local and international development agencies, etc. The Summit aims to forge conversations, create networks and mobilise investment to transform the beautiful game on the continent.

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